Siddharth S. Jha

The Jony Ive, J.J. Abrams and Brian Grazer talk

Aug 3 2022

I recently unearthed on YouTube an absolute gem of a conversation held at a Vanity Fair event about 7 years ago between designer Jony Ive, film director JJ Abrams and film producer Brian Grazer — three individuals who are true legends of the creative domain. The convo delivers a volume of timeless creative insights you will rarely find distilled anywhere else in such a free-flowing fashion.

There is one part of the convo that struck me the most and it’s something I think I will keep coming back to over the course of my career. It was the answer to Brazer’s question about the role of emotionality in the respective creative processes of Abrams and Ive. It starts here. And below is the full video:

Another fun part at the beginning of the convo was the way JJ Abrams described his old Powerbook and the power of great tools.

If you haven’t seen this conversation before, watch the whole thing if you have time.